Google Analytics is a powerful tool that can provide you with valuable insights into your website's performance. If you're running a website on WordPress, you may be using a plugin to associate your Google Analytics account with your site. However, there are some instances where you may want to associate your Google Analytics account without using a plugin. Maybe you're worried about plugin compatibility issues or you want a more customized approach to tracking your website's data. In this article, we'll take you through the steps to associate a Google Analytics account without a plugin in WordPress.
Step 1: Create a Google Analytics Account
Before you can associate your Google Analytics account with your WordPress website, you need to create a Google Analytics account. If you already have a Google Analytics account, you can skip this step and proceed to the next one. However, if you don't have an account, follow these steps:
Go to the Google Analytics website (https://analytics.google.com/) and click the "Sign Up" button.
Sign in with your Google account. If you don't have one, you'll need to create one.
Fill out the form that appears, including your account name, website name, website URL, and time zone.
Accept the terms of service and click "Create."
Once you've created your Google Analytics account, you'll need to obtain your tracking code.
Step 2: Obtain Your Tracking Code
Go to the Google Analytics website (https://analytics.google.com/) and sign in with your Google account.
Click on the "Admin" button in the bottom left corner of the screen.
Click on the "Tracking Info" button and select "Tracking Code" from the drop-down menu.
Copy the tracking code that appears.
Step 3: Add Your Tracking Code to Your WordPress Website
Now that you have your tracking code, it's time to add it to your WordPress website. You can do this by adding the tracking code to your website's header. Here's how:
Log in to your WordPress website's dashboard.
Click on "Appearance" in the left-hand menu.
Click on "Theme Editor."
Click on the "Header" file on the right-hand side of the screen.
Paste your tracking code into the header file just before the "" tag.
Click "Update File."
Step 4: Verify Your Tracking Code
The final step is to verify that your tracking code is working correctly. Here's how:
Go back to the Google Analytics website (https://analytics.google.com/) and sign in with your Google account.
Click on the "Realtime" button in the left-hand menu.
Click on "Overview."
Open a new tab and go to your WordPress website.
Browse through your website to generate some traffic.
Go back to the Google Analytics tab and refresh the page.
If you see activity in the "Real-time" view, your tracking code is working correctly.
Now that you know how to associate a Google Analytics account without a plugin in WordPress, read more on tips for making the most of the tool: coming up the next article
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